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Using Budgets

Episode 8 in the "How to Zoined" Series

Written by Zoined

In this episode, Nona walks through how to manage budgets in the Zoined platform, from setup to corrections.

You’ll learn how to:

• Fill in the budget template

• Review and validate your budget

• Fix mistakes in the budget figures


Budgeting in Zoined is easy!

Zoined's Planning feature allows you to create and analyze Budgets, Forecasts, and Targets for any KPI available in your portal. By uploading your plans, you can compare actual performance against expected values in reports, dashboards, and email reports.

Planning is available under Settings → Planning.


Plan Types

When creating a plan, the first step is to decide what type of plan you want to create.

Although Budget, Forecast, and Target are technically created in exactly the same way inside Zoined, they are typically used for different business purposes.

Budget

A Budget is your company's primary financial plan.

Most businesses create a budget before the beginning of a new financial year to define expectations for the coming months. A budget is commonly used to establish:

  • Expected sales

  • Expected sales margin

  • Cost levels

  • Profitability goals

  • Spending decisions

  • Employee bonus calculations

  • Overall company growth targets

Think of the Budget as the company's original plan for the year.

For example, management may decide that sales should grow by 10% compared to last year. This growth target then becomes the budget that actual performance is measured against throughout the year.


Forecast

A Forecast is an adjusted version of the Budget.

Unlike the Budget, which is usually created once before the year begins, a Forecast is created during the year when new information becomes available.

Examples include:

  • Opening a new store

  • Closing a store

  • Hiring additional employees

  • Unexpected changes in demand

  • Changes in market conditions

  • Revised financial expectations

Rather than replacing the original Budget, a Forecast reflects your latest expectations based on what has happened so far.

A Forecast answers questions such as:

"Based on everything we know today, what do we expect the rest of the year to look like?"

Many companies create one or several Forecasts during the year while keeping the original Budget unchanged for comparison.


Target

A Target is slightly different from a Budget or Forecast.

Instead of planning the company's overall financial performance, a Target is usually created for a specific KPI or operational objective.

Examples include:

  • Average Purchase Value

  • Average Basket Size

  • Sales Margin %

  • Conversion Rate

  • Sales per Working Hour

  • Customer Satisfaction

Targets are commonly used to motivate employees or teams by defining realistic performance goals.

For example, rather than budgeting total sales, a company may decide that every salesperson should increase the Average Purchase Value by 10%.

These Targets can later be compared against actual performance to see whether the objective has been achieved.


Creating a Plan

To create a new plan:

  1. Go to Settings → Planning

  2. Select:

    • Start date

    • End date

    • Time level (Daily, Weekly, or Monthly)

    • Plan type (Budget, Forecast, or Target)

  3. Select one or more Metrics

  4. Select the desired Grouping

  5. Download the template


Step 1: Select the Planning Period

The first step is to select the time period your plan should cover.

For example, if you are preparing next year's annual budget, you would select:

  • Start date: January 1

  • End date: December 31

You can create plans for:

  • A full year

  • Several months

  • A quarter

  • A custom date range

The selected period determines which dates will be included in the planning template


Step 2: Choosing the Time Level

Plans can be created at different levels:

  • Monthly: Monthly planning is the most common choice for annual budgets.

    It allows you to define one budget value for each month.

  • Weekly: Weekly planning provides more operational detail. Instead of planning twelve monthly values, you create a budget for every week. This is useful for businesses where performance varies significantly from week to week.

  • Daily: Daily planning provides the highest level of detail. Instead of assigning one value to an entire month, every day receives its own budget. This makes it possible to perform much more accurate day-by-day comparisons throughout the year.

Choose the level that best matches how you monitor your business.

For example:

  • Monthly budgets are suitable for annual financial planning.

  • Daily budgets are suitable for operational planning.

  • Weekly plans are useful for daily performance monitoring.

Remember that a more detailed budget provides greater flexibility later when analyzing results.


Step 3: Choose the Plan Type

Now select which planning version you want to create.

Available options include:

  • Budget

  • Forecast

  • Target

Although these plans are created in exactly the same way, each serves a different purpose.

For example:

  • Create a Budget before the financial year begins.

  • Create a Forecast midway through the year when business conditions change.

  • Create a Target for operational KPIs such as Average Purchase Value or Sales Margin.


Step 4: Selecting Metrics

Almost every KPI available in Zoined can be planned.

Common examples include:

  • Sales w/Tax €

  • Sales (No Tax)

  • Sales (pcs)

  • Retail Sales €

  • Sales Margin €

  • Sales Margin %

  • Staff Cost €

  • Staff Cost %

  • Average Basket Value

  • Visitors

  • Conversion Rate

You may include multiple metrics in the same planning template.


Step 5: Select the Grouping

Plans can also be grouped by business dimensions, for example:

  • Store

  • Product Category

  • Salesperson

  • Department

  • Restaurant

  • Supplier

Tip: A more detailed grouping provides greater flexibility later.

For example:

Instead of budgeting only by:

  • Restaurant

consider budgeting by:

  • Restaurant

  • Product Category

Zoined can always aggregate detailed data into higher levels.

For example:

Restaurant + Product Category

can automatically be viewed as:

  • Restaurant totals

  • Product Category totals

  • Restaurant by Product Category

However, the opposite is not possible.

If your budget only contains totals for each Restaurant, you cannot later drill down to Product Categories because that information was never included in the plan.

Recommendation: Create plans at the most detailed level that is practical for your business.


Step 6: Filling in the Template

After downloading the template, open it in Excel.

The template contains:

  • Time columns

  • Selected grouping(s)

  • Selected metric(s)

  • Previous year's corresponding values

The previous year's values serve as a convenient reference when creating the new plan.

For example, to increase sales by 10%, simply multiply last year's value by 1.10 and fill the formula down the column.

This allows you to build a complete annual budget quickly using standard Excel formulas.

There are some filling in the template scenarios you can consider:

Budgeting Multiple KPIs

If your planning template contains multiple metrics, each KPI is budgeted independently.

For example, you might include:

  • Sales (w/Tax €)

  • Sales Margin €

If you expect both KPIs to increase by 10%, simply apply the same Excel formula to both columns.

However, each KPI can also have a different planning logic.

For example:

  • Sales may increase by 10%

  • Sales Margin may increase by 8%

  • Staff Cost may increase by 5%

In this case, you can apply each metrics with different Excel formula (different multiplier). Since the template is an Excel workbook, every metric can be planned independently.


Step 7: Uploading the Plan

Once the template is complete:

  1. Save the Excel file.

  2. Return to Settings → Planning.

  3. Upload the completed template.

After the upload has finished, the planning data is processed automatically.

Within a few moments, the new Budget, Forecast, or Target becomes available throughout the Zoined portal.

You can immediately begin comparing:

  • Actual vs Budget

  • Actual vs Forecast

  • Actual vs Target

in reports and dashboards.


Planning operations

Updating an Existing Plan

If you discover a mistake or your business situation changes, you can simply update the Excel file and upload it again. Plans can be updated at any time.

Simply:

  1. Open the original Excel file.

  2. Modify the values.

  3. Save the file.

  4. Upload it again.

Zoined replaces the previous planning values with the updated ones, provided that the uploaded file uses the same plan type, metrics, groupings, and time level.

This makes revising your plans quick and straightforward.

Example: Adjusting for a Store Closure

Suppose you originally budgeted sales for every restaurant, but later learn that one restaurant will close during the year.

For example:

Restaurant Goa closes in February.

Instead of recreating the entire budget, you only need to adjust the affected rows in the Excel template.

For all rows from February onward:

  • Set the Sales Budget for Goa to 0

  • Set the Sales Margin Budget for Goa to 0

  • Adjust any other planned KPIs accordingly

After saving and uploading the updated file, Zoined automatically replaces the previous values with the revised budget.

This allows your reports to reflect the latest business plans without rebuilding the entire planning file.

Whenever you modify a planning file, remember to update all related KPIs consistently.For example, if a store is expected to close, you should not only adjust: Sales but also: Sales Margin, Staff Cost, etc. Keeping all planned metrics aligned ensures that later comparisons remain meaningful.


Adding Additional Metrics Later

You do not need to recreate an entire plan if you later decide to budget another KPI.

Instead:

  1. Download a new planning template.

  2. Select the new metric(s).

  3. Complete the values.

  4. Upload the file.

Zoined automatically combines compatible planning data and uses the most appropriate planning values when displaying reports.

This makes it easy to expand your planning over time without affecting the work you've already completed.

How Zoined Chooses the Correct Planning Data

If multiple planning files exist, Zoined automatically selects the planning data that best matches the report you are viewing.

For example:

  • One planning file contains Sales.

  • Another planning file contains Sales Margin.

  • A report displays both metrics.

Zoined automatically retrieves the correct Budget for each KPI, allowing both metrics to be compared against their planned values without requiring a single combined planning file.

This flexibility allows organizations to maintain separate planning files while still producing unified report.


Renaming Comparison Labels

The default comparison names may not always match the terminology used within your organization.

Fortunately, the comparison labels can be customized.

Navigate to:

Settings → Configuration → Comparisons

From here you can rename comparison values.

For example:

Default

Custom Name

Budget

Budget 2027

Forecast

Revised Budget

Target

Sales Goal

After saving the changes, the new names become available throughout Zoined when selecting comparison periods.

This is particularly useful if your organization maintains multiple budgeting scenarios or uses company-specific terminology.


Creating Multiple Budget Versions

Sometimes you may want to compare two different budget scenarios.

For example:

  • Original Budget

  • Revised Budget

Since Budget, Forecast, and Target are technically separate plan versions, many organizations use:

  • Budget for the original annual plan

  • Forecast for the revised plan

Once multiple planning versions exist, they can be compared just like any other comparison period.

For example, you may compare:

  • Actual vs Budget

  • Actual vs Forecast

  • Budget vs Forecast

  • Actual vs Target

This allows management to understand:

  • How expectations have changed during the year.

  • Whether revised forecasts are more realistic.

  • Whether operational targets align with financial plans.


Using Targets to Improve Performance

Targets are especially useful when monitoring operational KPIs.

Suppose management wants every restaurant to increase its Average Purchase Value.

Rather than assigning the same value to every location, you first review the current performance.

For example:

Restaurant

Current Average Purchase Value

Harlem

€23.10

London

€17.60

Helsinki

€17.40

Immediately, it becomes clear that Harlem already performs significantly better than the other restaurants.

Instead of creating one identical target for every location, you may decide to create different targets based on current performance. You can do that by simply applying Excel formulas for different restaurant.

Once uploaded, open an Analytics report using:

  • Actual values

  • Target comparison

The Target appears alongside the actual KPI values.

For example:

Restaurant

Actual

Target

Harlem

€24.10

€25.40

London

€18.50

€19.30

This makes it easy to see which locations are performing above or below expectations.


Drilling Down

One of the advantages of creating detailed planning data is the ability to drill down into the underlying performance.

Suppose a restaurant does not achieve its target.

Rather than only seeing the restaurant total, you can drill down:

Restaurant

Salesperson

Now you can compare each employee individually.

For example:

Salesperson

Average Purchase Value

Lucy Francis

€26.10

Melinda Clark

€22.30

From this report, it becomes clear that Lucy consistently achieves higher Average Purchase Values than Melinda.

This type of analysis helps managers identify opportunities for coaching and improvement.

For example, if one salesperson consistently achieves higher Average Purchase Values, management may encourage other employees to adopt similar selling techniques, such as:

  • Cross-selling complementary products

  • Upselling premium products

  • Suggesting additional purchases

Rather than simply identifying that a restaurant missed its target, drilling down allows managers to understand why performance differs and where targeted improvements can be made.


Best Practices

To get the most value from Planning in Zoined:

  • Create detailed plans whenever practical to enable drill-down analysis.

  • Use historical values as the starting point for new plans.

  • Update Forecasts regularly as business conditions change.

  • Use Targets to motivate operational improvements.

  • Customize comparison labels to match your organization's terminology.

  • Review Budgets, Forecasts, and Targets regularly using Analytics reports and dashboards.

  • Drill down from high-level results to stores, departments, or employees to identify the factors behind performance.

Notes:

  • You should have admin rights in order to upload a budget! Please contact your company admin in case you are missing the appropriate rights.

  • Budget can have negative values.

Common mistake:

  • If the budget is not displayed in a report, it is usually because the uploaded budget uses a different grouping or time level than the report.

    For example: A budget uploaded per month and per store cannot be displayed in a report grouped by day or by store and product category.

  • To compare sales against budget, make sure the report uses the same level of detail as the uploaded budget.

    For example: If your budget is monthly, use the Month to date time selection together with the Budget comparison. If your budget is only available at the monthly level, the report will display the entire month's budget, even when viewing Month to date. If your budget is uploaded at the daily level, both Sales and Budget will be shown only up to the current date, enabling a true day-by-day comparison.

  • Make sure the report uses the same metric as the one included in your uploaded planning data. If the metrics do not match, no budget values will be available for comparison.

    For example: If you uploaded a budget for Sales (No VAT) but configure the report to display Sales (With VAT) and compare it with Budget, the budget value will be 0 because no planning data exists for the selected metric.

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